Marketing in a post IDFA world: best practices and a brighter future

Marketing in a post IDFA world: best practices and a brighter future idfa What is IDFA? IDFA stands for Identifier for Advertisers and is a Mobile Ad ID that refers to the unique, anonymized identifier Apple assigns to each iOS idfa Idfa Aphroditopolis , lying in the cultivation ] 60 El Araba -Abu - Dahab On the S non - exca- vated tombs of XIX Dynasty To the N , signs

idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be

idfa The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important  Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —